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This work offers a summary of the book: "What Great Salespeople Do: The Science of Selling Through Emotional Connection and the Power of Story" by Michael Bosworth and Ben Zoldan.
Summary of the ideas in Michaels Bosworth´s book: "What Great Salespeople Do" explains that the great salespeople create emotional connections with buyers by telling them stories filled with emotion and human drama. This summary highlights how prospective customers get caught up in these heartfelt stories and can´t stop themselves from buying.
Added- value of this summary:
O Save time o Understand the key concepts o Develop your business knowledge To learn more, read the summary of " What Great Salespeople Do " and make more sales by becoming a skilled storyteller.
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