By Invitation Only

• Date de parution : 12/04/2012
• Editeur : Adult Pbs
• EAN : 9781101571910
• Série : (-)
• Support : Livre numérique

• Nombre de pages : (-)
• Collection : (-)
• Genre : (-)
• Thème : Non attribué
• Prix littéraire(s) : (-)

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop.... Voir plus

Gilt, currently valued at more than $1 billion, was launched by Alexis Maybank, Alexandra Wilkis Wilson, and three colleagues in 2007. It is one of the most fascinating startups of recent years. And it all began with one bold idea: to bring sample sales online and change the way millions shop.
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As they write about the day Gilt.com went live: We had created a Web site that could potentially change the rules of retailIf shopping was traditionally a slow, leisurely activityit would now be competitive, addictive, urgent, thrillingnot just easier, but so much more fun.
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Alexis and Alexandra share their perspective in this dramatic story of Gilts birth, rise, and evolution. They show how they juggled the conflicting needs of their suppliers, engineers, marketers, and potential investors. They explain how they blended their individual strengths and weaknesses and managed their rapidly growing team. And they take us through the darkest moments of the recession when Gilt might easily have died.