Designers Stefan Sagmeister and Jessica Walsh believe that after almost a century of prominence, the essentialism of modernism has grown stale.
It's time to re-evaluate this notion, and in this book they argue that the most important element to consider when designing something is beauty.
Contrary to contemporary misconception, beauty is no mere surface strategy, but a central part of what it means to be human, and essential to any successful design.
Key Selling Points - The publication of The Beauty Book coincides with the launch of a companion exhibition, which opens at the Museum of Applied Arts (MAK) in Vienna in October 2018 and will travel on to other museums - This book follows the success of Sagmeister's previous publications, including Made You Look and Things I Have Learned in My Life So Far - The message Sagmeister and Walsh put forth in this book - that beautiful design improves people's lives and that beauty can be created for everyone, everywhere -is both practical and universal - With this manifesto in mind, the authors provide a strategy for further action and urge others to join their initiative. The Beauty Book is bound to resonate for years to come
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