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Alain Pioche

Alain Pioche
Head of Media Research at the Thibaud-Lintas Agency (Unilever Group) from 1968 to 1973. Managing Director of Burke Marketing Research France from 1974 to 1986; during this period, Alain Pioche initiated the European launch of the Bases model in close collaboration with Lynn Lin, the creator of th... Voir plus
Head of Media Research at the Thibaud-Lintas Agency (Unilever Group) from 1968 to 1973. Managing Director of Burke Marketing Research France from 1974 to 1986; during this period, Alain Pioche initiated the European launch of the Bases model in close collaboration with Lynn Lin, the creator of the model, which later underwent significant development on the basis of this first European set-up. From 1987 to 1992: Vice-President of Nielsen Europe in charge of the development of new business sectors (including consumer panels, single source, test markets, etc.). In 1990, Alain Pioche became Head of Nielsen Modeling Worldwide for all countries. 1993: co-founder of Interstat with Alain Maréchal. Since 1993: Associate Director of Interstat.

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