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SUNDAY TIMES BESTSELLER ''If you want to write a novel or a script, read this book'' Sunday Times '' The best book on the craft of storytelling I''ve ever read'' Matt Haig ''Rarely has a book engrossed me more, and forced me to question everything I''ve ever read, seen or written. A masterpiece'' Adam Rutherford Why stories make us human and how to tell them better. There have been many attempts to understand what makes a good story - but few have used a scientific approach. In this incisive, thought-provoking book, award-winning writer Will Storr demonstrates how master storytellers manipulate and compel us. Applying dazzling psychological research and cutting-edge neuroscience to the foundations of our myths and archetypes, he shows how we can use these tools to tell better stories - and make sense of our chaotic modern world. INCLUDES NEW MATERIAL.
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