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This work offers a summary of the book: "Youtility: Why Smart Marketing is About Helo Not Hype" by Jay Baer.
Summary of the ideas in Jay Baer´s book: "Youtility" explains that for a business or a company to stand out in today´s information overloaded marketplace, there are only two ways to pull that off:
O Be amazing o Be useful This summary highlights that "Youtility" is the art of providing customers with massive amounts of free and useful information so that when they need to buy something, they wouldn´t dream of going to someone else.
Added- value of this summary:
O Save time o Understand the key concepts o Develop your business knowledge To learn more, read the summary of "Youtility" and create long-term trust and kinship between your company and your customers!
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