The must-read summary of Al Ries and Jack Trout's book: "Bottom-Up Marketing: Building a Tactic into a Powerful Strategy".
This complete summary of the ideas from Al Ries and Jack Trout's book "Bottom-Up Marketing" shows that traditional marketing is generally carried out top-down. That is, the senior manager decides on a strategy the company will follow and the middle managers decide on the tactics to achieve that strategy. However, this summary highlights that history's most successful companies have invariably developed strategy from the bottom-up. In this method, the company first identifies a tactic that is delivering a sustainable competitive advantage in the minds of consumers. The company then focuses its resources on exploiting that tactic to the greatest possible degree by building the tactic into the company's entire marketing strategy. Bottom-up marketing suggests that the best and most effective way to become a marketing strategist is to put your mind into your marketplace and to find inspiration where customers come into contact with your product or service. By immersing yourself in the tactics of whatever works in reality, you can develop a highly effective marketing strategy.
Added-value of this summary:
- Save time
- Understand key concepts
- Increase your business knowledge
To learn more, read "Bottom-Up Marketing" and carry out your marketing strategies successfully.
Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !
Les meilleurs albums, romans, documentaires, BD à offrir aux petits et aux plus grands
Il n'est pas trop tard pour les découvrir... ou les offrir !
Bird découvre que sa mère n'est autre que la poétesse dissidente Margaret Miu...
Inspirée d’une histoire vraie, cette BD apporte des conseils et des solutions pour sortir de l'isolement
