BPOs and call centres are the workplace of choice for more than 2 million young Indians today. The mushrooming rise of innumerable BPOs in India is a reflection of the phenomenal success of the offshore delivery model worldwide. The Indian IT services industry alone is worth over $70 billion today and contributes to more than 5 per cent of the country's GDP.
Offshoring is part of a global phenomenon; where people work for clients in other countries who they've never met; without ever having to travel out of their own city.
The offshore delivery model-'which has created a global workforce working around the clock in different parts of the world to reach productivity and efficiency standards that could not be dreamt of earlier-'has effectively put India back on the international business map. Yet few people understand what the offshore services business actually involves; and what makes an offshore services company tick.
This book; authored by industry insiders Gaurav Rastogi and Basab Pradhan; reveals the inner workings of the business; with fascinating stories and anecdotes. As they explain the workings of the offshore services model worldwide; paying particular attention to the industry's development in India; the authors demystify much of the jargon associated with offshoring; and bust a few popular myths.
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