Global marketing (6e édition)

• Date de parution : 18/06/2010
• Editeur : Pearson
• EAN : 9780137042685
• Série : (-)
• Support : Papier

• Nombre de pages : (-)
• Collection : (-)
• Genre : Entreprise
• Thème : Marketing, Commercial, Publicité
• Prix littéraire(s) : (-)

For undergraduate and graduate global marketing courses.


The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global... Voir plus

For undergraduate and graduate global marketing courses.


The excitement, challenges, and controversies of global marketing.

Global Marketing strives to reflect current issues and events while offering conceptual and analytical tools that will help readers apply the 4Ps to global marketing.

The new edition focuses on the recent changes in the world, including the global financial crisis.