An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: - Why has the bindi disappeared from advertisements? - How did Akshaya Trithaya become such a big deal? - What makes Lord Shiva so cool? - How did a Chennai-based department store start the New Year's Sale phenomenon? - Are Muslims more open-minded shoppers? - Why do people who have no interest in using an MBA degree still get an MBA degree? - How did the Manusmriti do a disservice to Hindu women? - What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
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Une belle adaptation, réalisée par un duo espagnol, d'un des romans fondateurs de la science-fiction, accessible dès 12 ans.
Merci à toutes et à tous pour cette aventure collective
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