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Zoonotic : the formula for an extremely successful viral business strategy

Couverture du livre « Zoonotic : the formula for an extremely successful viral business strategy » de Carole Lamarque aux éditions Lannoo
  • Date de parution :
  • Editeur : Lannoo
  • EAN : 9789401475143
  • Série : (-)
  • Support : Papier
Résumé:

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she... Voir plus

Every entrepreneur dreams to find a success formula to quickly go viral with his/her product or service. Carole Lamarque believes that this formula for success exists, in nature. It's called a Zoonotic: a virus that is spreading virally all over the world at lightning speed. In this book, she demonstrates with concrete examples how a zoonotic pandemic such as Covid-19 can inspire a successful viral business strategy.

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