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Strategor : All you need to know about strategy, from start-ups to multinationals

Couverture du livre « Strategor : All you need to know about strategy, from start-ups to multinationals » de Pierre Dussauge et Rodolphe Durand et Laurence Lehmann-Ortega et João Albino-Pimentel aux éditions Dunod
  • Date de parution :
  • Editeur : Dunod
  • EAN : 9782100824243
  • Série : (-)
  • Support : Papier
Résumé:

Now available in English for the first time, this new edition of STRATEGOR presents the most recent developments in company strategy and policy. In this collective work, the reader will find a clear and critical analysis of fundamental approaches as well as a summary of the most innovative... Voir plus

Now available in English for the first time, this new edition of STRATEGOR presents the most recent developments in company strategy and policy. In this collective work, the reader will find a clear and critical analysis of fundamental approaches as well as a summary of the most innovative reflections in the field of general company and organization management.

Attempting to integrate the multiple facets of a director's job, it structures information given by the authors to their students, middle-managers and company heads. It also reflects the experience they have acquired while carrying out their numerous research and consulting missions.

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