Startup Guide is a publishing and media company that produces guidebooks and online content to help entrepreneurs navigate and connect with different startup scenes across the world.
As the world of work changes, its mission is to guide, empower and inspire people to start their own business anywhere.
In 2012, Sissel moved from Copenhagen to Berlin for its open, vibrant and DIY spirit. She wanted to start a business and soon discovered that this process was difficult in the German capital.
As she began researching and collecting useful info and local advice, she thought: Why not make this info accessible to other founders and aspiring entrepreneurs in the city? What began as a document with key contacts and info started to evolve into a full-fledged print book idea. She eventually bootstrapped the project after being rejected by multiple investors. Then in 2014 Sissel launched the first Startup Guide book in Berlin and it sold out in less than 48 hours.
Startup Guide books are just like traditional guidebooks in that they can be carried around everywhere throughout your entrepreneurial journey. Each book is packed with essential info about the city as well as startups, coworking spaces and programs based there. The books also contain insightful interviews with local experts and exciting stories featuring entrepreneurs.
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