Today, businesses and their surrounding environments evolve so fast that companies are obliged to propose solutions that are better than the competition, while being on the look-out for the chance to ride the most promising waves. Innovation is an absolute necessity. Yet, the vast majority of innovation projects are synonymous with risk: lost resources and time. How can a business innovate successfully and safely? Which techniques should it choose? Which techniques should it ignore?
Methods, tips, and anecdotal examples ensure that this unusual book answers all your questions. In a straightforward style, seasoned and successful innovation specialist Fernand Gouth shares his insights based on his own know-how of consistent, profitable innovation. A real gold mine, where the reader quickly senses the weight of the author's experience. Outstanding value!
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