Sales Handle:
A charming guide to the mindful practice of observing and appreciating the magnificent colors of autumn foliage.
Key Selling Points:
MAKES A LOVELY GIFT: The POCKET NATURE series makes a thoughtful gift for a wide range of folks. Buy LEAF-PEEPING on its own as a seasonal read, or package it together with other books in the series to make a lovely gift. Perfect for nearly any occasion, these books can be gifted alongside outdoor gear (binoculars, hiking boots) or tucked in a holiday stocking.
WIDE AUDIENCE: These handsome books will appeal to people of all ages and genders. The activities are easy and accessible to everyone, and who doesn''t like spending time outside? Leaf-peeping is a beloved pastime, especially in North America, and it is as applicable for avid adventurers as it is for people who are simply trying to spend more time outside. With a mindful bent, LEAF-PEEPING will also appeal to anyone who is looking for simple ways to practice mindfulness.
ON TREND: This series speaks to two major trends: mindfulness and nature as therapy. Over the last few years, people have increasingly turned to the outdoors as an escape, as a place to bond, and as an alternative to vacations/extended travel. A leaf-peeping trip, whether by car or by foot, is a lovely, easy way to spend time with loved ones outside during the fall.
PERENNIAL + COLLECTIBLE: The topics covered in this series are perennial-clouds, sunsets, leaves, and beaches will always be there to enjoy and admire. With new titles coming out every season, each affordably priced at $12.95, there will be ever-new opportunities to grow a charming collection that looks great on the shelf.
UNIQUE CONTENT: The hyper-specific topics in this series stand apart from other general nature books in this category, offering clear gifting moments and recipients. LEAF-PEEPING is truly the first of its kind: Not only does it provide tips on where to find fall foliage, but it also provides fascinating tidbits about the science of leaf-turning and the culture of leaf-peeping, as well as mindful practices inspired by the cyclical nature of leaves.
CONSUMER:
- Nature lovers - Anyone who loves the fall season - East Coasters and those visiting the East Coast to leaf-peep - Meditators and mindfulness practitioners - People looking to slow down and disconnect, and/or spend more time outside - People who purchased MINDFULNESS CARDS or NATURE MEDITATIONS
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