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100 years of history of one of the most innovative companies promoting Italian design. This book describes the development of the Guzzini's company: 100 years of history set out in fascinating details, with a succession of protagonists of Italian and international culture such as Gillo Dorfles, Oscar Farinetti, Aldo Bonomi, Robin Levien, Angeletti Ruzza, Karim Rashid, and many other leading designers. The seed of innovation was already present in Fratelli Guzzini from the year of the company's birth in 1912. With the introduction of moulded acrylics at the beginning of the 1960s, the company showed a more open approach to business by importing the creative concepts of some of the best minds in design.
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