Sales Handle:
A charming guide to the mindful practice of cloud-watching.
Key Selling Points:
MAKES A LOVELY GIFT: The POCKET NATURE series makes a thoughtful gift for a wide range of folks. Buy CLOUD-SPOTTING on its own or package it together with other books in the series, such as the forthcoming BEACHCOMBING and SUNSET-SEEKING. Perfect for nearly any occasion, these books can be gifted alongside outdoor gear (binoculars, hiking boots) or tucked in a holiday stocking.
WIDE AUDIENCE: These handsome books will appeal to people of all ages and genders. The activities are easy and accessible to everyone, and who doesn''t like spending time outside? CLOUD-SPOTTING is as applicable for avid adventurers as it is for people trying to spend more time outside, and for experienced meditators as well as those new to the practice.
ON TREND: This series speaks to two major trends: mindfulness and nature as therapy. Over the last few years, people have increasingly turned to the outdoors as an escape, as a place to bond, and as an alternative to vacations/extended travel. These books will resonate with a wide audience of people who are eager for simple ways to practice mindfulness, disconnect from tech, and get out of the house.
PERENNIAL + COLLECTIBLE: The topics covered in this series are perennial-clouds, sunsets, leaves, and beaches will always be there to enjoy and admire. With new titles coming out every season, each affordably priced at $12.95, there will be ever-new opportunities to grow a charming collection that looks great on the shelf.
UNIQUE CONTENT: The hyper-specific topics in this series stand apart from other general nature books in this category, offering clear gifting moments and recipients.
CONSUMER:
- Cloud appreciators, including those who subscribe to the Cloud-a-Day newsletter or are members of the Cloud Appreciation Society - Nature lovers - Mindfulness practitioners - Meditators and those looking for an easy way to start a meditation practice - People looking to slow down and disconnect, and/or spend more time outside - People who purchased MINDFULNESS CARDS, NATURE MEDITATIONS, A CLOUD A DAY
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