After years studying remarkable companies and speaking to some of the most influential leaders around, Tim Manners has discovered a solution to the marketing woes of many brands. Stop worrying about demographics, fads, and cutting-edge advertising. Instead, focus on relevance.
Manners shares how the best of the best create solutions to their customers' problems and help them live happier lives. You'll learn how:
Levi's reasserted relevance when it created wardrobe solutions for men.
Dunkin' Donuts stopped trying to mimic the look and feel of Starbucks and found success by delivering a simple, quick cup of joe.
Hasbro reinvented board games for today's time-pressed consumers.
Kleenex's new germ-fighting tissues helped keep the company relevant by turning a useful product into a necessary one.
Staples stopped wasting its shoppers' time with extraneous products.
Nintendo's simple design for the Wii appealed to consumers of all ages and game designers alike, allowing it to outsell its competitors.
The path to sustainable growth for your brand begins with designing meaningful solutions and providing them when and where people need them most. Relevance will teach you how to become-'and remain-'indispensable.
Il n'y a pas encore de discussion sur ce livre
Soyez le premier à en lancer une !
Taïna, indienne des Caraïbes, a été instruite dès son enfance pour devenir chamane, mais Christophe Colomb et les Espagnols arrivent...
Une belle adaptation, réalisée par un duo espagnol, d'un des romans fondateurs de la science-fiction, accessible dès 12 ans.
Merci à toutes et à tous pour cette aventure collective
Lara entame un stage en psychiatrie d’addictologie, en vue d’ouvrir ensuite une structure d’accueil pour jeunes en situation d’addiction au numérique...
